Find and address the leak
We examine the journey from first enquiry through to membership and record the available baseline.
- Lead Leak Map
- Verified priority
- First agreed action within 5 days
A managed enquiry-to-member system for established dojos
More leads won't stop your enquiry leak.
DGE identifies and addresses the biggest verified leak within 5 days, then builds the personalised system behind sustainable growth.
5 daysFirst verified leak addressed
6 weeksAgreed system built and launched
PersonalisedBuilt around your dojo
Live journey view Managed
01Enquiry capturedSource recorded✓
02Follow-up startedNext action visible✓
03Leak identifiedBooking handoff needs attention!
04Outcome recordedAttendance · joined · lost•
First actionRepair the booking handoffOwner · due date · success measure
The real problem
Your enquiries arrive everywhere. The outcome lives nowhere.
You are already receiving enquiries. The problem is not always lead volume. It is what happens after someone completes a form, sends a message or asks about a class.
Follow-up happens between lessons. Some people receive the right message. Others wait, lose interest or quietly disappear.
AI like Codex or Claude can help write the messages. It cannot, by itself, manage the complete journey or record what happened next.
Website forms?
WhatsApp?
Email?
Social media?
Who replied, booked, attended or joined?
Running more advertising through the same process does not solve the problem. It sends more enquiries into the same unseen gaps.
01
The pivot
First, find the leak.
Then build around it.
The answer is not automatically more leads. DGE starts by verifying what is actually happening, addresses the first constraint, then connects the offer, landing page, CRM, follow-up, booking journey and reporting into one managed system.
How it works
One visible system. Built in three phases.
DGE is not installed as a flat template. The system is shaped around your offer, your prospects and the way your dojo operates.
Build around your dojo
We improve the offer where necessary and connect its page, pipeline, messaging and follow-up.
- Personalised CRM journey
- Booking and attendance routes
- Meta ads testing template
Test, launch and maintain
We test the agreed customer routes before launch, then maintain and improve the installed system.
- End-to-end acceptance tests
- Owner adoption actions
- Ongoing system care
What is included
The complete operating layer behind the enquiry.
No inflated value stack. The value is in replacing disconnected tools, inconsistent follow-up and invisible losses with one personalised system.
5-Day Lead Leak Audit
Your biggest verified weakness and the first agreed corrective action.
Offer improvement
Strengthen the offer where necessary before automation amplifies it.
Offer landing page
One clear proposition and one clear next action for prospects.
Dojo CRM and pipeline
A visible journey from enquiry through booking, attendance and membership.
Automated follow-up
Consistent messages without every action depending on memory.
Booking and show-up journey
Confirmation, reminders, attendance support and visible next actions.
Trial confidence journey
An optional six-day introduction where it fits the agreed client route.
Meta testing template
A disciplined one-variable testing structure when acquisition is the constraint.
Launch testing and system care
Main routes tested before launch, then maintained as technology changes.
Early implementation evidence
Visible activity, with the boundaries left intact.
These are early implementation results, not promises about what every dojo will achieve.
RGA Bucks
27enquiries in the latest measured month
Previous month18+50%
The owner's view is that his enquiry rate has tripled. The earlier baseline was not formally recorded, so that remains his opinion rather than an independently verified comparison.
JKS Harrow
“I don't have a booking system or a way of tracking anything.”
31New Lead50Trial Booked1Trial No Show
The live pipeline held 82 open opportunities when reviewed on 1 October 2026. This verifies capture and booking activity, not attendance or membership conversion.
Why the boundaries matterDGE records what the evidence can support and leaves the rest unclaimed. That is how the system becomes more useful over time.
Investment
A system built for your dojo, then maintained.
The implementation covers the audit, personalised design, technical build, testing and launch. Ongoing care covers upkeep, fault correction, support and relevant improvements as the technology develops.
Six-Week Build-to-Live Guarantee
If DGE has the required access, information and approvals and a DGE-caused delay takes launch beyond six weeks, monthly payments pause until the system is live.
Implementation£2,500
Ongoing system care£297 / month
Personalised build, testing and launch
Ongoing system care£297 / month
Begins 30 days after signing · collected monthly in advance · 30 days' cancellation notice
Find my biggest enquiry leak No guarantee of a particular number of enquiries, memberships or revenue.Straight answers
Questions dojo owners ask.
Is DGE an advertising agency?+
No. DGE builds and manages the complete enquiry-to-member system around your dojo. Advertising can be supported when enquiry volume is the verified constraint, but generating leads is not the whole product.
Will this work for my particular dojo?+
DGE is not installed as a flat template. We begin by examining your existing offer and journey, then identify and address your biggest verified leak within 5 days.
I've tried marketing providers before. What is different?+
Many services focus on one part of the problem. DGE connects your offer, landing page, CRM, follow-up, booking journey and reporting into one tailored system.
How much work will I need to do?+
DGE handles the technical build, testing and maintenance. You provide timely access and approvals, use the system and record essential outcomes such as attendance and membership.
What does the £297 monthly payment cover?+
It covers upkeep of the installed system, fault correction, support and relevant improvements as the technology develops. It begins 30 days after signing and is collected monthly in advance.
Useful result first
Find the leak before you book a call.
Start with the 12-question Lead Leak Diagnostic. You will receive an immediate result and a practical first action. If DGE appears to be a good fit, you can then book a call.
